How to ask for Google reviews the right way

Make the request easy and neutral

Pick a natural point in the customer journey, such as a completed appointment or finished job. Explain where the customer can leave feedback, then let them decide what to say.

A simple starting point: “Thanks for choosing us. If you would like to share your experience, you can leave an honest Google review here: [your review link]. We appreciate your feedback.” Replace the placeholder with the correct link before using the message.

Give your team a repeatable process

Decide who sends the invitation, which customers are eligible, and how duplicate requests are avoided. Use a consistent approach for real customers rather than inviting only those who already praised you.

If requests go by email or text, use an appropriate, consent-aware customer communication process. A QR code at a relevant customer touchpoint can also make the link easier to access.

• Check that the link opens the correct business.
• Ask for an honest review without suggesting a rating.
• Do not offer discounts, gifts, or prizes for reviews.
• Do not route unhappy customers away from public feedback.

Make replies part of customer care

Assign someone to review incoming feedback and respond appropriately. A useful reply can clarify a question, acknowledge a concern, or explain how to continue the conversation privately.

Avoid putting customer records or personal details into a public response. If content appears to violate Google’s policies, document the concern and use the reporting route. Google makes the removal decision.